Project Overview:

Gitano Srl manages four distinct venues within Portopiccolo — L’Oro di Napoli, Sangre de Uva, Kong Bar, and Origine. More than hospitality spaces, these venues embody an exclusive lifestyle. Our challenge was to translate that atmosphere into a digital presence, positioning Gitano as the benchmark of elegance in one of Italy’s most prestigious seaside destinations.

Objectives:

1. Create a cohesive digital identity across four unique venues
2. Enhance perception of exclusivity, not through numbers but through storytelling
3. Establish Gitano as a cultural and lifestyle reference in Portopiccolo

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Scope of Work:

To translate the exclusivity of Portopiccolo into a digital language, we designed a high-end visual strategy built on three pillars. First, curated photography and cinematic video production captured the unique atmosphere of each venue — from the refined dining of L’Oro di Napoli to the energy of Kong Bar. Every image was carefully styled to communicate elegance rather than accessibility, positioning Gitano as a world apart.

Second, we developed and managed a consistent social presence, where the channels were not a tool for follower growth but a digital showcase. Each post was conceived as part of a gallery that reflects sophistication, reinforcing Gitano’s role as a benchmark of lifestyle in Portopiccolo.

Finally, the content was designed not merely to promote hospitality services, but to elevate the venues into a cultural statement. Gitano became more than four restaurants and bars: it emerged as a unified brand synonymous with prestige and exclusivity, both online and offline.

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