Project Overview:

Blank Sunglasses is an independent eyewear brand that celebrates personal style over designer labels — “Be your own brand.” For the launch of their premium collections, we were tasked to craft a photographic language that reflects clarity of design, the ethos of self-expression, and the seductive simplicity of high-end craftsmanship. The goal was to align Blank’s visual identity with its philosophy: style defined by the individual, not by the label.

Objectives:

– Capture the essence of Blank Sunglasses as refined and authentic design objects

– Create imagery that highlights craftsmanship, material quality, and design minimalism

– Provide versatile content for e-commerce, editorial lookbooks, and brand storytelling

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Scope of Work:

We developed an all-encompassing product photography shoot built on precision and elegance. Each pair of sunglasses was photographed using clean, high-contrast lighting that enhances texture, edge lines, and finishes — with a focus on detail over gimmick. The approach emphasized materiality and silhouette: lenses glowed softly, frames stood out crisply against muted backgrounds. Composition was kept disciplined and scalable — ideal for hero imagery, grid product views, or editorial spreads. The final deliverables included hero shots, detail macros, lifestyle stills with model props, and social-ready visuals — all unified by a refined aesthetic that reinforces Blank Sunglasses’ independence and design cred.

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